Description
"Every festive season, two e-commerce giants host their “biggest” sales, and like an annual Khan film, the country waits. While 80 million Indians have moved to quick commerce since 2022, only 45% of festive shopping happens there. Instamart saw the gap, we couldn’t outspend or outshout, but we could outpace. Thus, the Quick India Movement was born. To enter a space owned by giants, we turned to Ajay Devgn, an outsider who outperforms the Khans. Our entry into the sale-scape mimicked his iconic Bollywood entry, blending nostalgia with brain-rot. From there, the idea spread fast: 5,638 Mn+ impressions, 248 Mn reach, 200 creator collaborations, 700+ media coverage. ₹134Cr in a day, ₹500Cr saved. In a season owned by scale, Instamart won with speed."
