Description
When it comes to digital scams, victims often blame themselves—they gave the OTP, clicked the link, scanned the code. With 'Main Moorkh Nahi Hoon', NPCI flipped the script, placing blame squarely on scammers and empowering people with a rallying cry. But to combat evolving threats we too had to move beyond passive awareness and turn the common man into an active "agent of change". We transformed this philosophy into interactive "Audio Mock Tests". Hosted by Pankaj Tripathi in a high-energy Q&A format titled "Kya aap scammers se tez hain?", the campaign leveraged the "theater of the mind" to simulate common scam scenarios. Listeners were challenged to spot red flags in real-time, learning exactly how to react to fraudulent calls or messages. By turning listeners into participants, we didn't just educate; we equipped them to test their own circles—friends, family, and colleagues. In a medium defined by voice, we gave Indians the tools to confidently tell scammers: "Main Moorkh Nahi Hoon.
