Description
Our CSR initiative created a circle of good, linking plastic waste to cultural preservation. We gave our PET waste a second life, recycling discarded bottles into high-quality yarn. This sustainable thread was provided to the artisan weavers of Phulia, Bengal, creating a new income stream and helping preserve their invaluable handloom craft. The result was the sacred Laal Paar saree, a garment made from waste but woven with wonder. Worn by the community during Durga Puja, the campaign turned plastic into pride and waste into wages, proving corporate action can meaningfully empower both environment and culture.
