Description
For the 40th anniversary of Asian Paints Sharad Samman, our award for Pujo artistry, we created an experience deeply woven into the fabric of Kolkata. Instead of a static installation, our activation moved with the city. We transformed 40 of Kolkata’s iconic yellow taxis into a "rolling museum." Each taxi was a hand-painted time capsule, representing a decade of Durga Pujo's creative evolution from 1985 to 2025. For Kolkatans, this sparked a city-wide treasure hunt. A ride wasn't just a commute; it was a personal, immersive journey. Inside, passengers experienced the story through curated interiors featuring our Royale Glitz paint, making the brand a tactile part of the memory. This wasn't an activation that interrupted the festival; it became a cherished, moving part of it, turning a city icon into a rideable piece of cultural history. It was an experience owned and celebrated by the people themselves.
