Awards by KyooriusWinners Gallery
Asian Paints Sharad Shamman
First List

Asian Paints

Asian Paints Sharad Shamman

Programme
Kyoorius Creative Awards
Entrant Company
Ogilvy India
Client
Asian Paints Limited

Media

Description

To celebrate the 40th anniversary of Asian Paints Sharad Samman, we created a film that travels through 40 years of Pujo artistry. The innovation wasn't in the visuals, but in what you hear. Our sound design wasn't an accompaniment; it was the film's narrative engine. We crafted a sonic time machine. The entire soundtrack was meticulously ‘stitched’ together from the defining musical genres and signature sounds of each decade, from 1985 to 2025. This pre-composed sonic journey dictated the film's entire visual pace, editing, and animation style. The SFX evolved with the eras. Sound didn't just support the story; it was the story, making the audience feel the passage of time and turning a historical tribute into a visceral, auditory experience.

Credits

Additional Company Credits

  • Asian PaintsMUMBAI, India
  • Hungry FilmsMumbai, India
  • XXL CollectiveGurugram, India

Entrant Company

  • Ogilvy IndiaMumbai, India

Individual Credtis

  • Kainaz Karmakar Chief Creative Officer, Ogilvy India
  • Harshad Rajadhyaksha Chief Creative Officer, Ogilvy India
  • Sukesh NayakChief Creative Officer, Ogilvy
  • Hephzibah Pathak Executive Chairperson, Ogilvy India
  • Hirol Gandhi President & Head of Office, Mumbai & Kolkata, Ogilvy India
  • VR Rajesh Chief Executive Officer, Ogilvy India
  • Sujoy RoyChief Creative Officer - Ogilvy North, Ogilvy
  • Arnab MannaGroup Creative Director, Ogilvy
  • Sumit DasCreative Director, Ogilvy
  • Arindam LahiriAssociate Creative Director, Ogilvy
  • Prasenjit BeraAssociate Creative Director, Ogilvy
  • Rantideb MukherjeeCreative Controller, Ogilvy
  • Kingsu DasSr. Art Director, Ogilvy
  • Prem Narayan Chief Strategy Officer, Ogilvy India
  • Samhita ChaudhariVice President, Ogilvy India
  • Namita GuptaPlanning Director, Ogilvy
  • Vijay SawantDirector, Hungry Films
  • Dharam ValiaProducer, Hungry Films
  • Subhajit MukherjeeMusic Composer
  • Arjun BahlCo-Founder, XXL Collective
  • Giulia AmbrogiCo-Founder, XXL Collective
  • ThanishDesigner - Taxi, XXL Collective
  • RiteshDesigner - Taxi, XXL Collective
  • AkmalDesigner - Taxi, XXL Collective
  • VikasDesigner - Taxi, XXL Collective
  • Amit SyngleMD, CEO, Asian Paints
  • Pragyan KumarSenior Vice President, Asian Paints
  • Ashish RaeVice President, Asian Paints
  • Karan KapoorGM Marketing, Asian Paints
  • Manan ChoksiMedia Head Apl, Asian Paints
  • Maroof ShaikhMedia Manager, Asian Paints
  • B Ramanathan Chief Client Officer, Ogilvy India
  • Dharal GoshaliaSenior Vice President, Account Management, Ogilvy
  • Farhan KhanAccount management, Ogilvy
  • Prathamesh ThakurAccount management, Ogilvy

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