Description
Every Indian brother is indebted to his sister for years of favours. Covering up his lies, defending him in fights he started, even elevating his taste in music. Yet every Rakhi, she gets repaid with clichéd, low-effort gifts. So Flipkart created InvoiSIS. A website that put a monetary value on every sisterly favour ever done. Sisters could select relatable favours, generate an invoice, choose gift options matching the amount owed, and send it to their brothers. With CA Rachana Ranade helping “price” every favour, the website turned sibling guilt into a playful gifting experience. Launched through a fun film and amplified by sister creators, the platform became a must-visit during Raksha Bandhan. It drove 2.4M+ visits, 350K+ invoices, a 35% spike in average gift order value, and 4X Rakhi orders.
