Description
For the 40th anniversary of Asian Paints Sharad Samman, the “Oscars of Pujo,” our OOH strategy was simple: No billboards. No banners. Our ambient canvas was Kolkata itself. We turned 40 of the city's iconic yellow taxis into a “rolling museum.” Each was a unique, hand-painted time capsule by a contemporary artist, archiving a decade of Pujo’s artistic evolution from 1985 to 2025. This wasn’t an ad that interrupted the festival; it became a cherished, moving part of it. A simple taxi ride transformed into an immersive cultural treasure hunt. The interiors featured our Royale Glitz paint, making the brand experience tactile. Our outdoor didn't just get seen—it got sought after, lived in, and celebrated by the entire city.
