Description
Kolkata’s Durga Puja is massive, but its grandeur overshadows smaller communities and creates immense pollution from idol transport trucks. To give an unheard NGO school a voice, Eveready Ultima created the "Ultima Bahon". We proved 'Real Power' needn't pollute. A 4ft RC truck, powered by just 8 AA batteries, delivered the school's Durga idol pollution-free. It set an Asia Book of Records for its 54m journey. This small act became a viral sensation, generating ₹2.1 Cr+ in earned media & 3 Cr+ Instagram views. The zero-emission innovation earned a state invitation to the official Pujo Carnival. A small school's wish for a grand Pujo became a powerful statement on sustainability, inspiring more green transport for future festivals. 0% pollution, 100% impact.
