Description
Kolkata's Durga Puja. A festival of joy, but also of immense pollution from idol transport trucks. We reimagined outdoor for the occasion. Instead of a static billboard, our medium was a moving spectacle. We created the 'Ultima Bahon'—a 4ft RC truck powered by just 8 Eveready Ultima AA batteries. This tiny, zero-emission procession transported an NGO school's Durga idol through Kolkata's streets, becoming a live demonstration of 'Real Power' without pollution. The journey set an Asia Book of Records. The spectacle was so unmissable that the state government invited our 'outdoor ad' to the Official Pujo Carnival on Red Road, reaching over 5 crore people. One small truck on a big city street, delivering a powerful message of sustainability and hope.
