Description
Every Indian brother is indebted to his sister for years of favours. Like teaching him how to say ‘croissant’ or saving him from annoying relatives. Yet every rakhi, sisters are repaid with token gifts. So Flipkart created InvoiSIS. A website that put a monetary value on every sisterly favour ever done. Sisters could select relatable favours, generate an invoice, choose gift options matching the amount owed, and send it to their brothers. With CA Rachana Ranade helping “price” every favour. We launched through a fun film. Then, got the internet’s favourite sisters to publicly invoice their brothers and invite women across India to do the same. Soon brothers were being called out across creator feeds, meme pages and social channels, while Flipkart nudged them with reminders their dues were pending. The idea turned sibling banter into participatory culture. It generated 350K+ invoices, 2.4M+ website visits, 4X Rakhi orders and a 35% rise in average gift order value.
