Description
Every Indian brother is indebted to his sister for years of favours. Like teaching him how to say ‘croissant’ or saving him from annoying relatives. Yet every rakhi, sisters are repaid with token gifts. So Flipkart created InvoiSIS. A website that put a monetary value on every sisterly favour ever done. Sisters could select relatable favours, generate an invoice, choose gift options matching the amount owed, and send it to their brothers. With CA Rachana Ranade helping “price” every favour. Flipkart turned years of emotional labour into something itemised and quantifiable, with every favour becoming a line item and every brother getting a total due. Through personalized invoices, invisible effort became something people could literally see, share and settle. The campaign generated 350K+ invoices, 2.4M+ visits, 4X Rakhi orders and 35% rise in average gift value.
