Description
Every Indian brother is indebted to his sister for years of favours. Like teaching him how to say ‘croissant’ or saving him from annoying relatives. Yet every rakhi, sisters are repaid with token gifts. So Flipkart created InvoiSIS. A website that put a monetary value on every sisterly favour ever done. Sisters could select relatable favours, generate an invoice, choose gift options matching the amount owed, and send it to their brothers. CA Rachana Ranade helped price the favours. Across channels, each touchpoint moved the idea forward. A launch film introduced the problem, led sisters to the website, where favours became personalised invoices. Sister creators publicly invoiced their brothers, inspiring women across India to create and share their own. Meme pages escalated the calling-out, while Flipkart’s in-app reminders didn’t stop till rakhi day. It generated 350K+ invoices, 2.4M+ website visits, 4X Rakhi orders and a 35% rise in average gift order value.
