Description
Every NYE, Swiggy Food and Instamart live-tweet India’s food and grocery habits in real time. Over the last two years, we’ve found a new way to tell that data story. Instead of a usual wrap-up of what went down on India’s biggest night, we turned it into something the internet could experience as it happened. In 2024, Vishal Dayama publicly dunked on Swiggy’s IPO. So we “punished” him by handing him the admin rights on New Year’s Eve. It worked. So in 2025, we didn’t change the passwords. Vishal logged back in, and this time, Shreeja Chaturvedi joined him. We gave them both full access. Same real-time order data, now in two completely unfiltered voices, reacting, riffing, and building on each other as the night unfolded, making it bigger and better.
