Description
Every Indian brother is indebted to his sister for years of favours. Like teaching him how to say ‘croissant’ or saving him from annoying relatives. Yet every rakhi, sisters are repaid with token gifts. So Flipkart created InvoiSIS. A website that put a monetary value on every sisterly favour ever done. Sisters could select relatable favours, generate an invoice, choose gift options matching the amount owed, and send it to their brothers. To make every ehsaan feel “professionally valued,” we brought in popular finance creator (also a sister) CA Rachana Ranade to help price the favours. We launched through a fun film. The internet’s fav sisters publicly invoiced their brothers. Soon, women across India started making and sharing invoices of their own. Brothers got called out across meme pages and social channels, while Flipkart nudged them with reminders their dues were pending. It generated 350K+ invoices, 2.4M+ website visits, 4X Rakhi orders and a 35% rise in avg gift order value.
