Description
Every Indian brother is indebted to his sister for years of favours. Like teaching him how to say ‘croissant’ or saving him from annoying relatives. Yet every rakhi, sisters are repaid with token gifts. So Flipkart created InvoiSIS. A website that put a monetary value on every sisterly favour ever done. Sisters could select relatable favours, generate an invoice, choose gift options matching the amount owed, and send it to their brothers. With CA Rachana Ranade helping “price” every favour. Each selected combination of favours told a uniquely fun story of everything a brother owed his sister. We launched the website through a fun film. The internet’s favourite sisters publicly invoiced their brothers. Brothers got called out across meme pages and social channels, while Flipkart nudged them with reminders their dues were pending. The campaign generated 350K+ invoices, 2.4M+ website visits, 4X Rakhi orders and a 35% rise in average gift order value.
