Description
Amidst the outdoor clutter of Kolkata's Durga Puja, the real ambient media are the giant, polluting idol transport trucks themselves. So we designed our OOH to be the opposite: a powerful, ambient spectacle of minimalism. Our medium: the 'Ultima Bahon'. A 4ft RC truck, powered by just 8 Eveready batteries. Its journey through the city's streets, carrying an unheard NGO school's Durga idol, became a live, moving outdoor ad. This silent, hopeful procession created a stark, unmissable contrast to the noise and pollution around it, proving 'Real Power' needn't be big or loud. This ambient installation was so impactful, it set an Asia Book of Records. The state government then invited our 'ad' to the official Pujo Carnival, placing it on the city's grandest outdoor stage for 5 crore people to see.
