Description
How do you ambush the status quo during Kolkata's Durga Puja—a festival dominated by giant, polluting trucks? Our weapon: a guerrilla activation. We unleashed the 'Ultima Bahon'—a 4ft RC truck powered by just 8 Eveready batteries. Its mission was a subversive act of hope: conducting a silent, zero-emission idol procession for an unheard NGO school. This tiny, unannounced procession was a stark visual protest against the festival's noisy, polluting excess. The street-level stunt ambushed public attention, hijacking social feeds (3 Cr+ views) and earning an Asia Book of Records. The ultimate validation of our guerrilla tactic? The establishment couldn't ignore it. The state government invited our small stunt to its official Pujo Carnival, showcasing it to 5 Cr+ people.
