Description
Flipkart presents – Pongum Pongal Deals We gamified a 2000-year-old ritual for a generation drifting away from it. Pongal isn’t just a festival. It’s a ritual passed down generations. But somewhere along the way, the next generation stopped showing up for it. Flipkart has always owned festive deals. This time, we made them part of the festival itself. We took the most iconic Pongal ritual — the boiling of milk — and turned it into something you couldn’t ignore. Scan the pot. As the milk rises, so do your deals. But the second it spills, the deals drop with it. A ritual you once watched, became one you didn’t want to miss. Mechanics: Scan the Pongal. Watch the deals rise. If it spills, so do your deals.
