Awards by KyooriusWinners Gallery
Inglish Dictionary
Baby Blue Elephant

Air India Express

Inglish Dictionary

Programme
Kyoorius Creative Awards
Entrant Company
Juice (an Omnicom Group Company, and a conflict brand within TBWA)
Client
Air India Express

Media

Description

Indians haven’t just blended English with local languages – they’ve bent it, shaped it, made it their own. We call it Inglish: emotional, reflective of local realities, undeniably ours. As the world's second-largest English-speaking country, we know what we're talking about. The Inglish Dictionary is a cultural artifact brought alive through design, where every page is adorned with Sohrai, A tribal artform symbolising creation, passed down from mother to daughter, painted during sacred gestation months. A fitting parallel as we birth a whole new language. Illustrations decode, not decorate—visual extensions capturing feeling, not just meaning. Linework is intentionally imperfect, strokes handmade, colours rooted in Indian palettes. Characters drawn with exaggeration and warmth create instant relatability. The goal: resonance over realism. Visuals that make readers chuckle in recognition, bringing Inglish's uniquely Indian rhythm to life with wit, affection, and cultural specificity.

Credits

Entrant Company

  • Juice (an Omnicom Group Company, and a conflict brand within TBWA)Mumbai, India

Individual Credtis

  • Govind Pandey Chief Executive Officer, Juice (an Omnicom Group Company, and a conflict brand within TBWA)
  • Russell BarrettChief Creative Exeprience Officer, Juice (an Omnicom Group Company, and a conflict brand within TBWA)
  • Peter Khoury Chief Creative Officer Asia and Singapore, TBWA
  • Ruchita ZambreExecutive Design Director, Juice (an Omnicom Group Company, and a conflict brand within TBWA)
  • Aniket Mangrulkar Creative Director- Copy,, Juice (an Omnicom Group Company, and a conflict brand within TBWA)
  • Aman Shah Senior Copywriter, Juice (an Omnicom Group Company, and a conflict brand within TBWA)
  • Tushar Rajput Senior Art Director, Juice (an Omnicom Group Company, and a conflict brand within TBWA)
  • Samuel Dias National Head Studio & Production, Juice (an Omnicom Group Company, and a conflict brand within TBWA)
  • Aniket Malusare Senior Graphic Designer
  • Sanjay Ghatge Senior Video Editor, Juice (an Omnicom Group Company, and a conflict brand within TBWA)
  • Shirin KekreIllustrator, Freelancer
  • Pratik Khara Motion Design Director, Casenama.in
  • Arush Dev Motion Design Director, Casenama.in
  • Rajagopalan Narasimhan Strategy Director, Juice (an Omnicom Group Company, and a conflict brand within TBWA)
  • Geetanjali SheelAssociate Vice President, Juice (an Omnicom Group Company, and a conflict brand within TBWA)
  • Shivani Uniyal Account Manager, Juice (an Omnicom Group Company, and a conflict brand within TBWA)
  • Siddhartha Butalia Chief Marketing Officer, Air India Express
  • Kishen Ramaswamy Head- Brand & Marketing , Air India Express
  • Radhika Sen Senior Manager- Brand , Air India Express

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