Description
For Thums Up, the challenge was to break through the noise of the ICC Men's T20 World Cup with music built for collective performance. An original track was created with Hanumankind, whose voice and cadence defined the sonic identity of the work. Designed around chantability and rhythm, the composition moved from rap to chorus to crowd-led expression, engineered for stadium-scale adoption. The film translated this energy into a shared cultural moment, where sound was designed to become participation rather than consumption. Vishal Dadlani, Varun Grover, and Sushin Shyam shaped the sonic architecture, while cricketers amplified its real-world resonance across the tournament.
