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Castaway
First List

Bajaj Chetak

Castaway

Programme
Kyoorius Creative Awards
Entrant Company
Ogilvy India
Client
Bajaj Chetak

Media

Description

The Chetak Castaway film creatively demonstrates the Lifeproof attributes of the Chetak Electric Scooter on a deserted island. The film opens on a man emerging out of a shipwreck to find just a crate in front of him. He pries it open to find the Chetak inside. It gives him an idea. He puts it to use to build himself a comfortable life on the island. The Chetak’s durable, solid metal body helps him take on the extreme terrain. Its touchscreen navigation allows him to get to the remotest part of the island. Its waterproof nature allows him to wade through water. Its 35 litre bootspace allows him to forage and store fruits and berries. Even its advanced features like Accident Alert, Tamper Alert, Overspeeding alert and more, come into play, helping him feel at home on the island. Making him even refuse his rescue. The Chetak emerges as the perfect ally in one of the most hostile environments.

Credits

Additional Company Credits

  • Nirvana FilmsBengaluru, India

Entrant Company

  • Ogilvy IndiaMumbai, India

Individual Credtis

  • Sukesh Nayak Chief Creative Officer, Ogilvy India
  • Harshad Rajadhyaksha Chief Creative Officer, Ogilvy India
  • Kainaz Karmakar Chief Creative Officer, Ogilvy India
  • Minal PhatakExecutive Creative Director, Ogilvy India
  • Tanuj KhannaGroup Creative Director, Ogilvy
  • Jason SamuelCreative Director, Ogilvy
  • Ashish HattarkiCreative Controller, Ogilvy
  • Narendra TiwariClient Services Director, Ogilvy India
  • Harsh BhattAssociate President, Ogilvy
  • Ganapathy BalagopalanDeputy Chief Strategy Officer India, Ogilvy
  • Bhakti MalikExecutive Vice President, Ogilvy
  • Nikhil ChinnariSenior Planning Director, Ogilvy

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