Healing Uparna

Programme: Kyoorius Creative Awards
Entrant Company: Brand David Communication
Client: Sun Pharma

Media

Description

Volini Uparna The Wari Yatra is a centuries-old annual pilgrimage in Maharashtra where devotees walk for days to the town of Pandharpur to worship Lord Vitthal. INNOVATION We turned a traditional scarf worn by locals, Uparna, into a crepe bandage with an in-built pocket to hold Volini gel. IMPACT The innovation made their 250 KM long journey pain-free and truly fulfilling.

Credits

Additional Company Credits

SunpharmaMumbai, India

Entrant Company

Brand David Communication Mumbai, India

Individual Credtis

Kainaz KarmakarChief Creative Officer, Brand David Communications Pvt. Ltd.
Harshad RajadhyakshaChief Creative Officer, Brand David Communications Pvt. Ltd.
Sukesh NayakChief Creative Officer, Brand David Communications Pvt. Ltd.
Fritz GonsavlesExecutive Creative Director, Ogilvy India
Jayesh RautExecutive Creative Director, Ogilvy
Shreyans GuptaCreative Director, Ogilvy
Vaibhav ParadkarCreative Director, Ogilvy
Soumyanshu BeheraCreative Controller, Ogilvy India
Hirol GandhiPresident and Head of Office, Mumbai and Kolkata, Ogilvy India
Mayuri ShuklaExecutive Vice President - Account Management, Brand David Communications Pvt. Ltd.
Haripriya MarkVice President - Account Management, Brand David Communications Pvt. Ltd.
Mehak RainaAccount Director - Account Management, Brand David Communications Pvt. Ltd.
Prem NarayanChief Strategy Officer , Brand David Communications Pvt. Ltd.
Cherojit GoswamiSENIOR VICE PRESIDENT - HEALTH & WELLNESS, Ogilvy
Sarabpreet BediPlanning , Ogilvy
Tina MistryBusiness Head, Sunpharma
Jaydeep Shah Marketing Head, Sunpharma
Mazhar PatelCategory Head, Sunpharma
Smeshal BrandoSenior Brand Manager, Sunpharma
Srideep NaikSenior Brand Manager, Sunpharma