Description
For Panchayat S4, we built a 7-day WhatsApp election simulator where users became Election Gurus of Phulera. Users chose between Bhushan and Pradhanji’s parties, chose party slogans, logos, campaign muddas, & even starred in rally videos. The story was told through chat as though a village phone was being passed around. Every message was written in the voice of Panchayat’s characters, making interactions feel authored by Sachivji, Prahladji, & Manju Devi, not by a brand. Personalised candidate posters, character videos, village certificates and more – all turned functional interactions into story moments. Even retention message within WhatsApp’s 24-hour window became character-led narrative, not notification. This created an immersive experience where fans lived inside Phulera. 500,000 interactions, 30.5% completion against 20% benchmark, 81–91% retention against 70% benchmark, and 250,000+ personalized assets shared. Storytelling deepens when fans live in the story themselves
