Description
What started with one creator became a network. At a time when Thums Up championed “Dum Hai Toh Dikha,” this scaled across creators. When a small creator named Parv asked for a shot to show his mettle, Thums Up scaled the idea across Raftaar, Dharmesh, and Vidyut Jammwal. Each opened their platform to new talent, creating a chain of opportunity across categories. Every step became social media content through posts and reels, driving 200M reel views and 140M reach, demonstrating the power of collective influence.
