Awards by KyooriusWinners Gallery
Art of Progress
First List

National Payments Corporation of India

Art of Progress

Programme
Kyoorius Creative Awards
Entrant Company
Enormous Brands
Client
National Payments Corporation of India

Media

Description

On Republic Day, we brought together four iconic folk art forms from across India. Warli from the West. Chamba Rumal from the North. Pattachitra from the East. Kalamkari from the South. Each artwork captured familiar, everyday scenes. Buying groceries. Taking a ride. Paying rent. Crossing a toll. Moments that quietly drive everyday progress. Moments people didn't think about. Until they scanned them. With a simple scan, static artworks came alive. Animations revealed the invisible layer beneath, like UPI in a kirana store, FASTag at a toll, and RuPay in everyday transactions. What looked like culture suddenly became current. What felt traditional became technological.

Credits

Additional Company Credits

  • National Payments Corporation of IndiaMumbai, India

Entrant Company

  • Enormous BrandsMumbai, India

Individual Credtis

  • Ashish Khazanchi Managing Partner , Enormous Brands
  • Darsh ParekhSenior Account Director, Enormous Brands
  • Ketan ShindeGroup Creative Director, Enormous Brands
  • Swarangi JoshiGroup Head Copy, Enormous Brands
  • Sanya KothariArt Supervisor, Enormous Brands
  • Sainath GawadeMotion and Ai Lead, Enormous Brands
  • Siddhesh AmberkarSenior Art Motion Director, Enormous Brands
  • Rahul VishwakarmaMotion Designer, Enormous Brands
  • Akriti GanjuSenior Vice President, Enormous Brands

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