Description
Background: India sees 1.8 million new brain stroke cases every year - one every 20 seconds - mostly because early symptoms go unnoticed. People see stroke signs in front of them but don’t recognise them, so they lose the critical window to act. Cultural Context: Across India’s highways, trucks are Hand-painted with wit, colour, and commands like “Horn OK Please.” The Idea: We reimagined the iconic “Horn OK Please” as “STRoke Please”, transforming a static, painted instruction into a living, breathing audio asset. A folk-inspired track and simple physical cues, converted a familiar visual into something you could see, hear, and perform. The Music: 'STRoke Please' is set to a very folksy tune and finds its perfect voice in Raghuvir Yadav. The soul behind performances in Peepli Live and Lagaan Our audience: Potential stroke victims with high blood pressure, cholesterol, diabetes and their caregivers. Also, people in the high-risk category who have a sedentary lifestyle.
