Description
AlienKind is a lifestyle brand built around a simple contradiction: it had to feel out of this world while still belonging in ours. We created an identity around a human-like alien mascot, combining pixel graphics with brutalist structure to build a visual language that could move across packaging, merchandise, signage, print and digital. Electric orange, custom typography, orbital graphics and a set of secondary elements made the system recognisable without requiring the entire identity to appear every time. The result is a brand that can change shape across applications and still be unmistakably AlienKind.
