Description
Named after the colloquial Marathi word for woodworking, Sutary is a Mumbai-based furniture brand that designs handcrafted pieces with the intent of becoming heirlooms for future generations. After a year-and-a-half of starting the company, the founder approached us to design a brand identity that would position the brand in the luxury segment. One question guided us: What makes a product an heirloom? The answer was simple, a memory. We associate memories with a name that's fond to us, an object we cannot separate from someone's personality, an image that instantly feels familiar. Sutary's logo is forged from these elements. The familiarity of a woodpecker; geometry that follows the curves of the brand's design language; and the decision to make the logo a physical part of the furniture itself. Rounded along one edge and tapered along the other, the logo is an emblem exclusive to Sutary, one which can live on in people’s memories forever as part of their homes.
