Description
For the launch of Black Poetry’s Sparkling Coffee, we built the strategic idea of Beautiful Vandalism, a platform for taking familiar cultural material and giving it a new meaning. With classicsruined.com, we turned it into a generative experience for anyone to use. A user enters a word or phrase. The system uses AI to find a classical artwork that connects with the input, then generates a new ruined definition and works it into the image through graffiti. The result becomes a personalised piece of Beautiful Vandalism that can be saved, shared or ruined again. With AI, the interface keeps the creative logic of the brand intact while allowing every output to be different. A gallery collects what people have made, turning individual prompts into an evolving archive of ruined definitions. The result is a digital touchpoint that gives the brand a participatory system built for repeat use and sharing.
