Description
Warped is Ather's annual year-end data story — a personalised, shareable experience that transforms rider metrics into a visual narrative, delivered via the app every December. For the second edition of Warped, the challenge was to visualise data in a way that felt deeply Indian, not clinical. The team chose collage as the visual language - each metric expressed through handmade textures hand-crafted by the designers - coloured, layered, scanned, then brought into the digital world. In an era of AI-generated aesthetics, going analog was a craft statement. The soundtrack was custom crafted, weaving Indian musical beats with actual vehicle sounds. The result: Total impressions: 3.07 million story views, Total no of shares142,564 — data made beautiful enough to pass on.
