Description
Tiger Tales is a love letter to Indian summers, bringing reimagined Indian-inspired beverages to the UK retail market. Inspired by familiar flavours like Masala Cola, Aam Panna and Shikanji, the packaging balances nostalgia with adventure, feeling Indian at heart while remaining fresh and relevant to a modern audience. The packaging draws from the spirit of Indian folklore, using illustration to create a world of characters and discovery. At its centre is the Tiger, a shapeshifting narrator and spirit guide inspired by the larger-than-life figures of folk tales. His puppet-like treatment draws from traditions such as kathputli and shadow puppetry, while the thela-inspired ingredient cart and nostalgic Gola references evoke the carefree rituals of Indian summers. Together, these elements create a playful, layered packaging system that makes each bottle feel like part of a larger story - celebrating the familiar while leaving room for the unexpected. Sip the Tale. Sip the Spirit.
